SC Volcanoes Flip Soccer Jersey into Tourism Billboard for Kisoro with Arsenal’s Go to Rwanda idea
Derrick Akampurira
SC Volcanoes have borrowed a leaf from Rwanda’s football-based tourism advertising and marketing technique by branding their new official FUFA Large League jersey with the slogan “Go to Kisoro” because the membership seeks to advertise tourism in Kisoro and the broader Kigezi area.
The initiative will see the “Go to Kisoro” message prominently displayed on the sleeve of the membership’s official jersey because the newly promoted facet prepares for its debut FUFA Large League marketing campaign.
The transfer attracts inspiration from Rwanda’s “Go to Rwanda” tourism marketing campaign, which gained worldwide visibility by way of its partnership with English Premier League giants Arsenal.
Rwanda has additionally prolonged it’s soccer tourism advertising and marketing technique by way of partnerships involving different main European golf equipment, together with Aston Villa.
SC Volcanoes are actually adapting the idea to an area setting, utilizing the membership’s rising soccer profile to showcase Kisoro as a vacation spot endowed with mountains, lakes, forests and wildlife.
The marketing campaign is geared toward strengthening tourism in Kigezi, significantly Kisoro, the place scenic hills and volcanic mountains encompass a panorama dotted with lakes and forests.
Kisoro is house to Mgahinga Gorilla Nationwide Park and can also be a gateway to Bwindi Impenetrable Nationwide Park, each of that are famend for mountain gorilla tourism.
The district can also be surrounded by the spectacular Virunga mountain ranges, together with Mount Muhavura, Mount Sabyinyo and Mount Gahinga, which magnetize vacationers inquisitive about mountain climbing, nature and journey.
Talking concerning the initiative, SC Volcanoes President Dr. Martin Mbonye mentioned,
The membership needs to make use of soccer as a platform to inform the world about Kisoro’s magnificence and tourism potential.
He pointed to the mountain gorillas in Bwindi and Mgahinga nationwide parks, the fowl sanctuary in Echuya Forest, and the area’s mountain ranges as a few of the points of interest the membership intends to advertise.
The membership additionally highlighted Kisoro’s scenic lakes, together with Lake Mutanda, Lake Mulehe, Lake Mucya, Lake Kayimbu and Lake Chahafi, as a part of the district’s tourism potential.
Past Kisoro, the broader Kigezi area boasts a number of different points of interest, together with Lake Bunyonyi in Kabale and Queen Elizabeth Nationwide Park, which extends into elements of Rukungiri District.
The area’s mixture of lakes, mountains, forests, wildlife and cultural points of interest has made Kigezi an more and more necessary vacation spot for each home and worldwide vacationers.
SC Volcanoes Vice President Captain Arthur Mugisha Rucakatsi, popularly generally known as Bubu, described the initiative as a give-back marketing campaign geared toward placing Kisoro on the worldwide tourism map.
He added that SC Volcanoes, being a membership born and based mostly in Kisoro, needs to totally determine with its house district and contribute to its visibility and growth.
The initiative comes at a big second for SC Volcanoes, who’re getting ready for his or her first season within the FUFA Large League after rising by way of Uganda’s soccer pyramid.
With the FUFA Large League anticipated to offer the membership larger publicity by way of match protection, social media and soccer networks, the “Go to Kisoro” message may attain audiences nicely past the district.
The membership hopes that each match, jersey look and piece of media protection can turn out to be a chance to market Kisoro’s tourism points of interest.
The marketing campaign additionally presents a chance for soccer and tourism stakeholders to work collectively in selling actions corresponding to gorilla trekking, mountaineering, fowl watching, lake excursions, cultural tourism and nature-based adventures.
For SC Volcanoes, the jersey is due to this fact not merely a logo of their new standing in Uganda’s second-tier soccer competitors. It’s also being positioned as a cell tourism billboard for Kisoro and Uganda at massive carrying the message that the soccer journey of SC Volcanoes may also turn out to be a journey of discovery for the district they name house.
